From late August, 2013, ANA will begin flying aircraft adorned with the tagline ‘Inspiration of JAPAN’, ANA’s brand concept. Alongside of this tagline, ANA will enhance its in-flight services and introduce new services throughout this fiscal year, starting from September.
Inspiration of Japan
‘Inspiration of JAPAN’, which is the products and services brand of ANA, will be re-stated as the company tagline and will be designed on all of ANA’s aircraft. This will represent many aspects of the Japanese culture and spirit, including skills in innovation and technology, Japanese courtesy and precision, and the spirit of customer service at the heart of ANA.
In addition to the tagline, national flag of Japan will also be designed at the front of the aircraft in order to emphasize our proud of Japanese heritage to global passengers.
The first in-flight service enhancement to be launched in September will be The Connoisseurs project. The Connoisseurs is an in-flight meal team composed of 10 renowned chefs, 5 beverage specialists and 9 of ANA’s own catering chefs, among the most talented of any of the world’s airlines. The team will produce a range of meals and drinks for our international and domestic flights. See ‘Notes to Editors’ section for more information on the chefs and menu.
New First and Business Class Bedding and Amenities
In First and Business classes on long haul flights, we will introduce new bedding using the latest Japanese innovative technologies. This is a joint development with Tokyo Nishikawa, the leading bedding manufacturer in Japan.
ANA will also provide a new amenity kit service in Business Class that will surely make passengers relax and enjoy out flights. Passengers will receive a pouch filled with L'OCCITANE products, originating from Provence in southern France.
As the first airline in Japan, and one of the few global airlines being recognized as the highest 5-Star airline by Skytrax, ANA will continue to further enhance the services we offer to our customers.