Thailand’s Centara Hotels & Resorts won an award during the PATA Grand Awards 2013 in the category of Education and Training for its training programme, 4Cs: Centara Career Creation for Children, which provides training and career opportunities for underprivileged and disabled young people.
Centara was selected out of 165 entries from 60 organisations globally, with the award presentation being held in Chengdu, China on 15 September 2013.
“Our 4Cs programme is all about giving underprivileged children the opportunity to train for careers in the tourism and hospitality industry, which is full of exciting opportunities for youngsters,” says Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We are very honoured to receive this award, and I’m sure that all the young people who have undergone or who are undergoing this programme will also be thrilled by the recognition.”
The 4Cs programme is designed to give learning and full-time job opportunities at Centara to economically deprived students, especially those from welfare schools throughout the regions under the Royal Patronage of Her Royal Highness Princess Maha Chakri Sirindhorn, and also those from the schools for students with visual impairment and hearing impairment.
This training programme is supported by the Office of the Basic Education Committee at the Ministry of Education, and the Department of Skill Development at the Ministry of Labour.
Since its foundation in 1951, the Pacific Asia Travel Association (PATA), a not-for profit membership association, has achieved international acclaim by acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.
The Association provides aligned advocacy, leadership and events to its members, comprising 90 government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond.