Following incredibly successful Radisson Blu Days in last two years, this is the third year when Radisson Blu Hotel New Delhi Paschim Vihar celebrated the success of their brand identity by turning Blu. The Blu day was celebrated on Friday, 27th September 2013 by turning the hotel, guests and activities Blu in celebration of the brand.
Experiencing a day for a brand could not be as indulging as this memorable day. To celebrate this day in its third year, as a part of Carlson Rezidor Group’s global campaign, Radisson Blu Hotel New Delhi Paschim Vihar was decorated with the color Blu. The guests became a part of this celebration as they were made to experience Blu right from their entrance to the hotel with traditional welcome with Blu tikka and by making them enjoy the scrumptious huge Blu cake in the lobby, complimentary Blu drinks and more. The hotel employees celebrated the spirit of Blu by turning their workplace Blu, participating in Blu competitions and coloring the sky Blu with the Blu kites and igniting the beautiful Blu lanterns at night which looked magnificent.This campaign marks a new milestone for the Radisson Blu brand, as for the first time Carlson Rezidor is investing in a global campaign that will see the brand reaching out to customers around the world. This campaign is part of the Asia Pacific's three-year brand investment strategy to encourage travellers to ‘Discover Radisson Blu'.
“We are proud to celebrate the success of the brand that focuses on guest satisfaction and key brand hallmarks to offer vibrant, contemporary and engaging hospitality in the best possible way. We aim to drive our guests’ preferences to the brand and winning the battle by making them say ‘BLU IS FOR ME’, says Mr. Preet Inder Singh, General Manager, Radisson Blu Hotel New Delhi Paschim Vihar.
The day undoubtedly proved to be an ultimate celebration for its customers to experience the magnificent World of Blu.
About BLU DAY!
This global campaign by Carlson Rezidor Group is focused to highlight the World of Radisson Service concepts designed to make each stay even more enjoyable and satisfactory including Free Internet, Late Check Out, Business Class, Express Laundry, Grab n Run breakfast and 100% Guest Satisfaction. It also includes vibrant hospitality deliverables through our Yes I Can! Service philosophy.