Conrad Macao, Cotai Central marked Earth Hour 2014 from 8:30 to 9:30 p.m. Saturday, March 29, 2014, by turning off its external façade lights; dimming all non-essential lighting in its restaurants and lounges; as well as its sparkling crystal chandelier that is the centrepiece of its lobby – as people and organisations around the world turned off their lights in support of action on global climate change. In its place was a spectacular display made up of more than 280 candles illuminating the lobby, taking the formation of Earth Hour’s ‘60+’ logo x 12 denoting the hotel’s commitment to Earth Hour, Every Month.
While the candles were on display Saturday only, Conrad Macao’s commitment to conserving energy goes well beyond a once-a-year event. As part of the hotel’s commitment to Hilton Worldwide’s LightStay™ programme, Conrad Macao has made Earth Hour a bi-weekly event, switching off all non-essential lighting on the first and third Tuesday of each month as part of its green resolution to observe ‘Earth Hour, Every Month.’
The extended Earth Hour participation started in 2013 when Conrad Macao posed a friendly challenge for other hotels in Macao to join its monthly lights-out as part of Earth Hour's global ‘I Will If You Will’ campaign.
“Earth Hour is just one of the ways we show our commitment to energy conservation,” said Bede Barry, General Manager. “We have been diligent in rolling out various green initiatives since we first opened back in April 2012 and at the same time we have taken the initiative to have this as a fortnightly exercise and not just a once-a-year event. It’s an initiative which we were proud to be at the forefront of, and which has been met with great support not only from other hotels and integrated resorts in Macao, but also the Macao Government, Earth Hour Global, and WWF Hong Kong.”
Organised by the World Wildlife Fund (WWF), the Earth Hour concept officially launched in Australia in 2007 as a way for individuals to show how simple steps could make a significant impact in reducing greenhouse gases and addressing climate change. It has since turned into a worldwide event with more than 7,000 cities and towns in 152 countries and territories, and hundreds of millions of participants across seven continents taking part. This year’s theme focuses on mobilizing young people to become the next generation of leaders for a sustainable world, a theme that resonates with Hilton Worldwide commitments to connect and prepare young people over the next five years.
Participation in Earth Hour is part of Hilton Worldwide’s commitment to Living Sustainably, one of the four pillars of the company’s responsibility and sustainability strategy, Travel with Purpose™. In demonstration of its commitment in this area, Hilton Worldwide has elevated sustainability as a performance metric and a brand standard across all hotels, raising it to the same level of importance as quality, service and revenue.