Thailands Songkran 2014 a great success, generating over 4 billion Baht revenue

203315aThe Tourism Authority of Thailand (TAT) has annouced that its 2014 Songkran Splendours was a great success, generatng approximately 4 billion Baht in tourism revenue from a total of 1,462,000 travellers, comprising 1,347,860 Thai travellers and 114,140 foreign tourists.

TAT’s 2014 Songkran Splendours took place during 5-21 April in 13 locations: Bangkok; Chiang Mai; Sukhothai; Khon Kaen; Nakhon Phanom; Nong Khai; Suphan Buri; Ayutthaya; Chon Buri, Samui Prakan, the province in which Phra Phradaeng is located; Nakhon Si Thammarat and Songkhla, the province in which Hat Yai is located; and Phuket.

203315b 203315c

The number of travellers enjoying TAT’s 2014 Songkran Splendours and the estimated revenue generated in each of the 13 locations are as follows:

Location

Duration

No. of tourists

Estimated revenue from tourists’ spending(million baht)

Thais

Foreigners

Total

Bangkok

12-15 April

265,720

26,280

292,000

536.74

Chiang Mai

12-15 April

170,000

26,500

196,500

655.91

Sukhothai

13-15 April

42,000

2,250

44,250

143.65

Khon Kaen

5-15 April

220,000

2,100

222,100

 

751.44

 

Nakhon Phanom

11-15 April

10,500

200

10,700

23.57

Nong Khai

12-16 April

150,000

1,100

151,100

439.12

Suphan Buri

12-14 April

128,000

300

128,300

362.17

Ayutthaya

13-15 April

18,200

1,800

20,000

64.12

Chon Buri

11-21 April

200,000

10,500

210,500

469.05

Samut Prakan

18-20 April

31,500

450

31,950

83.01

Nakhon Si Thammarat

12-14 April

15,560

40

77,000

274.64

Songkhal (Hat Yai)

11-13 April

52,360

24,640

77,000

274.64

Phuket

13-15 April

44,020

17,980

62,000

252.20

Total

1,347,860

114,140

1,462,000

4.105.72

Mr. Thawatchai Arunyik, Governor of TAT said, “This year, the kingdom welcomed tourists who came to join the Thai people in one of our most joyous annual celebrations. Up and down the country, fun and family-friendly activities were held and everyone got to experience the different aspects of this memorable festival.”

Songkran is Thailand’s main holiday when families are reunited and people make merit at the temples. The traditions stretch back hundreds of years and how the New Year is celebrated differs from province to province. For international travellers, the most memorable moments come from the massive water-fights that help beat the heat of the Thai summer.

TAT anticipates that the momentum in tourist arrival numbers will continue for the remainder of April, as well as for the remainder of the year.

 

 

Source = Tourism Authority of Thailand

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