Australia’s largest travel website, Wotif, has signed a marketing partnership with the Hong Kong Tourism Board.
As part of the deal, Wotif will support Hong Kong’s City Spectacular campaign which will promote Hong Kong from 21 June to 31 August.
The new deal means that Wotif will be able to take advantage of a destination in the world’s largest market.
Michael Bettridge, Wotif Group’s General Manager said that the deal would help Wotif customers to use Hong Kong as their gateway to Asia.
“People have turned to Wotif.com first for their domestic travel needs for many years. This campaign allows us to showcase our extensive range of international product, and tempt our customers to book trips a little further afield, based on our fantastic flight and accommodation deals to Asia’s ‘world city’,” Mr Bettridge said.
“Our team creates bespoke marketing programs in collaboration with our partners, designed to deliver great value travel choices to our customers. We help build excitement about our partners’ destinations and drive customers to book by creatively communicating across a variety of channels.”