Qantas Airways has developed a creative idea for its sick bags, encouraging customers to turn their sick bags into works of art and express creativity.
Customers will be encouraged to draw representations of their destinations on the back of the bags as well as use their boarding passes for doodling.
They can then share their creations using the Qantas hashtag on social media: #Qantasblankcanvas.
Qantas head of digital and entertainment Jo Boundy said the campaign was about inspiring people to get creative and in turn promote the airline.
““From boarding passes to in-flight bags, napkins to luggage tags, we have a number of perfect blank canvases for passengers to create their own in-flight art,” Ms Boundy said.
“This campaign encourages our customers to get creative at 30,000 feet and will showcase their inspiring works through social media to a global audience.”
Qantas will share the most creative entries every Friday in May and the winners will receive a Qantas double pass.