Post-show research conducted among domestic and international Hosted Buyers before and during CIBTM 2013 revealed a strong demand to meet even more Asian suppliers at this year’s event, taking place at the China National Convention Center, Beijing, China from 17-19 September 2014 (www.cibtm.com).
The independent research carried out by The Right Solution Ltd. for the IBTM Meetings Industry Report revealed that 68% of Hosted Buyers organised over 6,100 events in China in the last twelve months, which led to an average spend of US$ 818,038 per buyer and an overall spend on events in Asia by all buyers of US$ 207,075.000.
The research also showed that 60% of CIBTM hosted buyers – who attended representing associations, major corporate companies and third party MICE agencies – had seen an increased volume of events over the previous 12 months and 55% predicted a continued growth, with an increase in budget, for the months following in Asia, particularly China.
Jacqui Timmins, Exhibition Director CIBTM and AIME, Reed Travel Exhibitions, commented: “These figures highlight the potential for Asian exhibitors attending CIBTM, a show which is as much about brand awareness as it is about providing exhibitors with an opportunity to showcase their products and services.”
“We invest considerable resources into achieving the quality of Hosted Buyers that will bring business to our exhibitors and with some 400 expected once again in Beijing this year, we have 54% new Hosted Buyers from emerging markets and new economy zones as well as Europe, U.S. and Asia confirmed” Timmins continues.
Exhibitors from Asia who have already confirmed their attendance at CIBTM 2014 include: Korea Tourism Organization, Malaysia Convention Bureau, Thailand Convention Bureau, Shanghai Convention Bureau, Langham Hospitality Group, The Okura Hotel Group, China Star, Run Yang International Hotel Management Co., Ltd and Sri Lanka Convention Bureau. Addition to this, Guilin and Guangzhou have signed up to attend the event for the first time this year.
Vipula Wanigasekera, General Manager of Sri Lanka’s Convention Bureau and a returning exhibitor commented: “China is our future for the MICE and tourism business. CIBTM has proved itself to be a great place to build business with a great return on investment and it has provided us with a platform to reach out to our target markets, increase our awareness and market share. Year on year we consider this exhibition to be a landmark event in our annual programme.”
Finally, another indicator for the demand for the region is the result of the recently published ICCA rankings report, which revealed the most popular destinations for meetings and events internationally. Singapore was ranked as number six, followed by Seoul, number 10, Beijing, number 18 and Bangkok at number 20.