Travelport has announced the renewal of its full content agreement with Air India, with the latest Star Alliance member becoming the 50th airline and first carrier in India to sign up for Travelport’s leading industry merchandising technology.
Effective immediately, the agreement renewal will enable Travelport connected agents worldwide access to all of Air India’s fares and inventory, including web and group fares, as well as selected ancillary offerings.
Air India has also opted-in to a number of Travelport’s services, including Sponsored Flightsand Rapid Reprice, which will further promote the carrier’s offering to Travelport’s 76,000 agency customers globally.
Moreover, Air India has become the 50th airline to sign up for Travelport Rich Content and Branding technology – a key component of the Travelport Merchandising Platform, which, once its launched later this year, will allow Air India to manage how its flights and ancillaries are visually presented and viewed on travel agency screens, enabling the carrier to tailor and differentiate its offering from competitors.
“We very much look forward to this new chapter in our ongoing partnership with Travelport and we are excited about leveraging their innovative technology to help set us apart from other airlines in front of travel agents and consumers,” Air India general manager revenue management Meenakshi Mallik said.
This new development in our long-standing relationship with Air India is a significant achievement and demonstrates the high level of interest and support we have received for our innovative technology,” Travelport vice president of global distribution sales and services Asia-Pacific Damian Hickey said.
“Complementing on Air India’s recent membership in to the Star Alliance, we believe our merchandising platform will bring tremendous opportunities for them during an exciting time of growth and expansion.”