Tennis legend Serena Williams hosted an exclusive event at Sofitel So Singapore for members of Le Club Accorhotels, the global loyalty program of Accor. The VIP event celebrated the world’s #1 ranked women’s tennis player and showcased her passion for France and French culture, with a Singaporean twist. As one of the most recognised faces in the world, Serena is a woman of style and passion and this intimate evening was a rare opportunity to get to know the person behind the racquet.
Le Club Accorhotels members mingled with the star over cocktails and canapés, and enjoyed a special Apple Tart Normand dessert created by Serena Williams together with the hotel’s resident culinary designer and Singapore’s first female hotel executive chef, Anne Cecile Degenne. The Apple Tart Normand is featured on the menu at the hotel’s signature restaurant and bar, Xperience so you can now experience Serena’s favourite dessert when you visit.
Serena expressed her love for Singapore during the event and used her well-toned arms to new effect, whisking the ingredients for the dessert.
“Serena is truly a woman of class, style and beauty and helped us to create a magical evening for our valued members. She is a big fan of the hospitality Accor provides and we are honoured that she gave us some of her precious time during her visit to Singapore,” said Graham Wilson, Chief Marketing and Distribution Officer, Accor Asia Pacific. “Blending French sophistication with Singaporean chic, the Sofitel So was the perfect setting for this beautiful event.”
The gathering was the latest offering from Le Club Accorhotels’ VIP Events, a series of once-in-a-lifetime experiences to reward members for their loyalty. The event gave members the chance to enjoy the hospitality of Singapore’s newest luxury boutique hotel, Sofitel So Singapore, which boasts a gold-tiled rooftop swimming pool, signature elements by Karl Lagerfeld and an exciting interior design by the Miaja Group.
An even more generous and caring loyalty program
Le Club Accorhotels is a free-to-join program that allows members to enjoy exclusive access to a range of benefits including VIP welcome, late check-out, executive lounge access, room upgrades and private sales with discounts of up to 50% off room rates at more than 2700 hotels globally. In July the program launched increased generosity, now offering Classic members up to 25% more points for each stay, helping to fast-track guests to rewards and higher tier levels so they can enjoy greater privileges.
Since launching five years ago, Le Club Accorhotels has reached over 15 million members worldwide. The program is unique in the hospitality sector because of its generosity and flexibility: it is the only hotel loyalty program that enables customers to use their points anywhere and anytime, without date or availability restrictions.