With promotional efforts by Tourism Malaysia, tourist arrivals to the country continue to grow despite a challenging year.
As per the most recent results Malaysia is a step closer to achieving the 28 million tourist arrivals target in line with Visit Malaysia Year 2014.
From January to July 2014, Malaysia welcomed a total of 16.1 million tourists, registering a hike of 9.7 per cent compared to 14.7 million tourist arrivals for the same period last year.
The top 10 tourist generating markets to Malaysia from January to July 2014 were Singapore, Indonesia, China, Brunei, Thailand, India, Australia, the Philippines, Japan and Taiwan.
July alone saw a total of 2,229,920 tourist arrivals, with the ASEAN region contributing 74.0 per cent of these.
Medium-haul markets contributed 19 per cent or 422,934 tourists to Malaysia’s total arrivals in July, and the number of tourist arrivals from the Middle Eastern countries increased significantly in July.
During this period, Saudi Arabia, Oman and Iraq all registered increases of 379.2 per cent, 77.4 per cent and 69 per cent respectively.
Long haul markets delivered 155,984 tourists to the country, representing approximately 7.0 per cent of Malaysia’s total arrivals, during July with the rise of tourist arrivals from most of the European countries coincided with the beginning of summer holidays in these countries.
Wide publicity through social media also brought positive impacts on long-haul markets, Facebook and Twitter have been used to distribute information in relation to Tourism Malaysia’s programs.