Air Canada and Air China have finalised their ‘memorandum of understanding’ which will set out the principles for a comprehensive revenue sharing joint venture that will see both carriers partner on routes between Canada and China.
The joint venture is designed to stimulate passenger growth between the two countries.
It will generate additional services and pricing benefits for consumers travelling between the two countries and boost their relationship in the areas of sales, marketing and airport operations.
The announcement was made in Beijing during an official visit to China by Canadian Prime Minister Stephen Harper, prior to a meeting of Asia-Pacific Economic Co-operation (APEC) member nations.
The president and executive Director of Air China Song Zhiyong said the partnership would not only provide value for customers but also reduce travel times.
“Working cooperatively with our partner Air Canada, we will be able to provide more travel options and benefits for customers travelling between China and Canada while reducing travel times through a more streamlined travel experience.
“This joint venture between Air China and Air Canada will provide many benefits and commercial synergies on the important and growing market for travel and trade between Canada and China. Over the past five years the Canada–China air travel market has grown on average by almost 11 per cent annually and this trend is expected to remain strong according to airline industry trade group IATA,” he said.
The president and CEO of Air Canada Calin Rovinescu said the partnership would not only add value to their passengers, it would allow them to take advantage of the expansion of codeshare flights with others in the network.
“By deepening our cooperation in the areas of scheduling and sales management, the carriers will be better able to serve customers by offering more travel options,” Mr Rovinescu said.