From April 23-26, the Pacific Asia Travel Association (PATA) will hold the PATA Annual Summit 2015 in Leshan, Sichuan, China.
PATA expects more than 300 international and local delegates are expected to be in attendance, including representatives from the national tourism bureaus of Malaysia, Palau, Guam, Solomon Islands and others.
During the Summit, in addition to the conference, Executive Board, Board and Committee Meetings, and Annual General Meeting (AGM), many Leshan related events and activities will be held.
The PATA Annual Summit represents one of the Association’s three signature events during the year, with 64 AGMs having been held in more than 40 countries.
During the PATA Annual Summit 2015, Leshan will arrange various tours for delegates to experience Emei Mountain, Leshan Giant Buddha, Xianzhizhujian, and the Qianweijiayang train tour.
The highlight of the event will be the conference held on Friday, April 24, under the theme, New Dimensions of Heritage and Culture Tourism, the conference will explore the challenge between increasing tourism growth and the appropriate management of heritage and cultural sites.
Key industry thought leaders from around the world will share their insights and knowledge with conference delegates.
Local delegates will have the chance to learn how the double world heritages of Emei Mountain and Leshan Giant Buddha can contribute to the Complete Visitor Economy in Leshan.
According to the Leshan City Tourism and Sports Committee, preparations for the event are underway and the city hopes that co-hosting the PATA Annual Summit 2015, it can further push the local tourism industry.