Hilton’s global brand, Curio – A Collection by Hilton
Hilton Worldwide’s growing global brand, Curio – A Collection by Hilton, today unveiled a bold new website design along with a vibrant new print and online marketing campaign designed to capture the individuality and authenticity of each hotel in the Curio collection. For those visiting the new www.curio.com, an enhanced booking and browsing experience will help users easily discover intriguing facts about each location and destination.
The marketing campaign showcases the hotels themselves, and includes advertising and social media elements that invite consumers to be intrigued. From sprawling infinity pools to boutique luxury, bold black and white photography in the print and online ad series visually links one type of experience to one particular community and hotel, with a dash of adventure mixed in. The same theme also extends to a 30-second online ad spot introducing consumers to the brand. Throughout 2015, the brand will also capture bold photography on social media by encouraging fans to share their captivating travel experiences using #BeIntrigued.
“Since our launch in June 2014, the Curio brand has offered guests hand-picked hotels with a special character you can’t duplicate – properties that truly embody the fabric of their cities – backed by the reassurance that comes with the Hilton name,” said Dianna Vaughan, global head, Curio – A Collection by Hilton. “The new website and campaign highlight the brand’s unique collection of hotels and illustrate the journeys of discovery that let our guests be intrigued in each of the communities we serve.”
In addition to the current collection of six Curio hotels, the brand has planned dozens of new openings throughout 2015 and 2016 in some of the world’s most diverse destinations where our guests can truly be intrigued, including London, Houston, Istanbul and Jamaica.
To help celebrate the launch of the refreshed website, as well as the brand’s first marketing campaign, Curio – A Collection by Hilton is offering a special Hilton HHonors promotion in which HHonors members can earn an additional 1,500 bonus points per night for up to four nights at all Curio hotels for stays completed between April 17 and July 31. This promotion coincides with the Double your HHonorspromotion running through May 31.