Azamara Club Cruises unveils new app
Azamara Club Cruises launches its App boasting a cruise industry first by featuring a series of 360-degree virtual reality video experiences. The video series, known as Azamara 3di and featured on the dedicated website [www.azamara3di.com]www.azamara3di.com, uses virtual reality technology to help immerse future guests in what it’s like to be onboard Azamara Journey via ship tours and to experience destination excursions in South and Central American ports of call.
From touring the onboard amenities ofAzamara Journey or escaping to destinations like Costa Rica for zip lining or Cartagena, Colombia for a midnight carriage ride, the new Azamara App helps guests get a flavour of what the line offers. Known for its destination immersive experiences, ensuring guests have longer stays in port, more overnights and night touring on all voyages, Azamara developed its Azamara 3di programming to help guests be as close to “being there” as possible.
“We didn’t want to launch an App just to have an App. When perfecting our first App, providing this sensory journey was not negotiable,” says Larry Pimentel, President and CEO of Azamara Club Cruises. “As we continue to redefine the luxury cruise experience for the next generation, we need to reach them in meaningful ways and provide information to them where they are looking for it. Having an App is important, but more important is the content it provides.”
For now, the App is available on iPhones, iPads and iPods that run iOS 6.0 or above. Android users can get the same experience by going to http://www.azamara3di.com on their smartphones.
How does it work?
Once downloaded from the Apple Store, guests are presented with four choices and can choose the video they wish to view. By selecting the hand icon in the menu at the bottom of the screen, users can manipulate the video up, down and 360-degrees around by dragging their finger around the screen. By selecting the VR option at the bottom of the screen, guests can use their device with a Google Cardboard headset and enjoy the virtual reality experience.
More videos are in production, but for now guests can choose from the Onboard Experience or tours of Panama, Costa Rica and Cartagena, Colombia.