HKTB captures opportunities from individual visit arrangements for Shenzhen residents

 
  ::HKTB captures opportunities from individual visit arrangements for Shenzhen residents::

Special offers by local travel trade to encourage frequent visits

Joined by travel trade partners in Hong Kong and Mainland China, the Hong Kong Tourism Board (HKTB) announced a promotional programme “Hong Kong Welcomes Shenzhen Visitors with Citywide Promotion” in Shenzhen last week (25 April).  The 8-month programme that runs until end 2009 will feature a host of offers and privileges by local travel trade, packaged by the HKTB under various themes at different times of the year.  These offers will be promoted and distributed to Shenzhen residents through such channels as the Mainland travel trade and media, with a view to grooming the residents’ habit of making frequent consumption visits to Hong Kong, thereby creating a steady visitor source.    

The programme rides on the latest individual visit arrangements for Shenzhen residents implemented by the Central Government. Since 1 April, qualified Shenzhen residents can apply for year-round multiple-entry visas to visit Hong Kong, while those with no registered households in Guangdong may apply for individual visit endorsement in Shenzhen at a later date. The programme also leverages the upcoming Labour Day Golden Week holidays in Mainland China. During the first phase of the programme in late April and May, Shenzhen residents will be offered privilege coupons given out by the Joint Coalition Against Financial Tsunami.  These coupons, which were extended by more than 30 merchants in Hong Kong, provide retail and dining discount worth more than HK$2,000.

In addition, to widely publicise shopping tips among Mainland visitors so that they can have an enjoyable experience of Hong Kong, the HKTB will distribute “Tips and Hints on Shopping and Dining Guide” to visitors at those entry points frequently used by Mainland visitors, such as Lo Wu and Lok Ma Chau, on weekends and public holidays in late April and May. The leaflet provides useful information on shopping and dining in Hong Kong, as well as hotlines of Consumer Council, Customs & Excise Department, the Travel Industry Council (TIC) of Hong Kong and the HKTB.

HKTB Chairman James Tien (second right), together with representatives of the travel trade, including Ronnie Ho, Chairman of Travel Industry Council (left), Vincent Fang, Convener of Joint Coalition Against Financial Tsunami (right) and Li Xiaogan, Director of the Shenzhen Tourism Bureau (second left), distribute the “Tips and Hints on Shopping and Dining Guide” to visitors in Shenzhen.

HKTB Chairman James Tien and Li Xiaogan, Director of the Shenzhen Tourism Bureau, distribute the “Tips and Hints on Shopping and Dining Guide” to visitors in Shenzhen.

The HKTB will distribute the “Tips and Hints on Shopping and Dining Guide” to visitors at those entry points frequently used by Mainland visitors, such as Lo Wu and Lok Ma Chau, on weekends and public holidays in late April and May to promote smart shopping.

HKTB conducts the “Hong Kong Welcomes Shenzhen Visitors with Citywide Promotion” in King Glory Plaza at Shenzhen. (From left to right) HKTB Executive Director, Anthony Lau, Vincent Fang, Convener of Joint Coalition Against Financial Tsunami, Ronnie Ho, Chairman of Travel Industry Council, Li Xiaogan, Director of the Shenzhen Tourism Bureau, HKTB Chairman, James Tien, Wang Tianliang, Chief Editor, Shenzhen Press Group, Jiang Feng, Deputy Bureau Chief, Division of exit-entry administration of Shenzhen Public Security Bureau, Wu Bin, Vice President, Shenzhen Travel Association and Song Ge, General Manager, Feature Division, Shenzhen Special Zone Daily.



Source = Hong Kong Tourism Board
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