Tourism for Tomorrow Awards goes to Beijing


The Tourism for Tomorrow Awards, now in their sixth year under the stewardship of the World Travel&Tourism Council (WTTC) are aimed at recognizing best practice in sustainable tourism within the travel and tourism industry worldwide. Given the growing concern about natural and cultural resources, these awards are particularly important to WTTC and provide the council with the opportunity of promoting and partnering with the industry leaders in responsible tourism, highlighting the prime examples of best practice.

The awards are determined in 4 categories:


This award goes to a destination – country, region, state, or town – which comprises a network of tourism enterprises and organizations that show dedication to, and success in, maintaining a program of sustainable tourism management at the destination level, incorporating social, cultural, environmental, and economic aspects, as well as multi-stakeholder engagement.


Open to any tourism business, organization, or attraction, including lodges, hotels, or tour operators, able to demonstrate that their tourism development and operations have made a tangible contribution to the conservation of natural heritage.


This award is for a tourism initiative that has effectively demonstrated direct benefits to local people, including capacity building, the transfer of industry skills, and support for community development.


Open to any large company from any sector of travel and tourism – cruise lines, hotel groups, airlines, tour operators, etc. – with at least 200 full-time employees and operating in more than one country or in more than one destination in a single country, this award recognizes best practices in sustainable tourism at a large company level.

An independent panel of judges, including some of the world’s most authoritative experts of sustainable development and a stringent application process involving on-site verification visits by these experts, has earned the Tourism for Tomorrow Awards growing levels of respect among key audiences – the industry, governments, and the international media.

The winners and finalists are honored at a special ceremony during the Global Travel&Tourism Summit held from May 25-27, 2010 in Beijing, China.

The Tourism for Tomorrow Awards are endorsed by WTTC members, as well as other organizations and companies. They are organized in association with two Strategic Partners: Travelport and The Leading Travel Companies’ Conservation Foundation. Other sponsors/supporters include: Adventures in Travel Expo, BEST Education Network, Breaking Travel News, the Daily Telegraph, eTurboNews, Friends of Nature, National Geographic Adventure and National Geographic Traveler, Planeterra, the Rainforest Alliance, Reed Travel Exhibitions, Sustainable Travel International, Tony Charters&Associates, Travelmole, Travesias, TTN Middle East, USA Today, and the World Heritage Alliance.

Source = / World Travel&Tourism Council
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