Hyatt, Chase Card Services and Visa Form Strategic Alliance

     
   
     

Chase to offer first ever Hyatt-branded Visa credit card

Hyatt and Chase has announced a multi-year, strategic alliance that will create the first-ever Visa-branded credit card that allows consumers to earn points through Hyatt Gold Passport®, Hyatt’s global loyalty program that delivers a superior level of service, recognition, and customer experience to its most loyal guests.

“We chose to align with Chase and Visa because they share our commitment to quality and customer service,” said John Wallis, global head of marketing and brand strategy for Hyatt. “This alliance will enhance our Hyatt Gold Passport program and strengthen our relationship with our members by creating more opportunities to earn points to redeem for travel.”

“Creating a Hyatt-branded card delivers on Chase’s strategy of associating with the world’s best brands,” said Valerie Greer, senior vice president, Chase Card Services. “Hyatt offers sophisticated travelers unique destinations, perfectly complementing our strong property portfolio.”

 
Source = Business Wire / Hyatt Hotels Corporation
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