Record visitor arrivals to Singapore in February


Singapore Tourism Board said Singapore received 857,000 visitor arrivals in February 2010, representing a 24.2 percent increase compared to the same month a year ago.

The figure is the highest recorded visitor arrivals in the month of February and the third consecutive month of record visitor arrivals, according to STB.

Visitor days also grew 16.3 percent during the month to an estimated 3.3 million days.

The top five visitor generating markets in February were Indonesia (144,000), P R China (143,000), Malaysia (69,000), Australia (55,000), and UK (48,000).

P R China, Malaysia and Taiwan registered the highest growth out of the top 15 markets with a 78.7 percent, 50 percent and 39.2 percent increase respectively, STB attributing the growth to the occurrence of Chinese New Year.

Thirteen out of the top 15 markets also registered positive year-on-year growth in February this year, reflecting the general improvement in travel sentiment to Singapore.

Hotels also saw good results in February, with gazetted hotel room revenue estimated at S$133 million, representing an increase of 5.8 percent compared to a year ago. average occupancy rate (AOR) increased 4.9 percentage points to 79.7 percent.

Guests also enjoyed lower hotel rates, with average room rate declining 1.5 percent to S$201. Revenue Per Available Room increased 4.9 percent to S$160.

By tier, average occupancy rate of Economy-tier reported the largest growth, increasing 8.4 percentage points to 74 percent.

The Luxury tier recorded the largest ARR growth, up 4.6 percent to S$347. Hotels in the Luxury tier also reported the largest growth in RevPAR, up 9.5 percent to S$261.
Source = e-Travel Blackboard: J.L
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