Airphil Express hits record sales, continues aggressive network expansion

Continuing their onslaught on the budget air travel market, Airphil Express announced that their September and October performance has been the highest in the company’s history.

As their latest milestone of this growth spurt, the fast growing airline’s marked its maiden flight October 27 to its first international destination, Singapore.

Airphil Express Vice President for Marketing and Media Maria Java stated that “Ever since our rebirth on March 28 of this year, Airphil Express has focused on expanding its route offerings and our service quality. With the introduction of our first regional flights to Singapore, the company has exceeded its revenue expectations for September and October. With the growth momentum, our forward booking are very strong and we expect to close the year with compelling numbers.”

Airphil Express inaugurated its first international route on its maiden flight that left NAIA Terminal 3 at 4pm and landed in Singapore’s Changi Airport premier Terminal 2. Unlike other budget airlines that operate out of Changi’s budget terminal, Airphil Express differentiates itself as the only Philippine budget airline that provides low cost fares with a premium travel experience. Changi Terminal 2 allows Airphil Express passengers to shop duty free extensively and avail of more efficient immigration and baggage handling services.

Before its rebranding into a full fledged low cost carrier, Airphil Express had little differentiating qualities in its flight offerings. Now with its new look, new management and a strong bias for customer benefit, Airphil Express is now touted as the country’s fastest growing low-cost carrier and a strong contender in the regional market.

In the past month alone, APX received its first two of four brand new Airbus A320 aircraft and promptly launched additional flights to Cebu and Davao and opened new routes to Legazpi and Tagbilaran direct from Manila using the new aircraft.

“Our investors are very confident in the momentum of the airline. In fact, in our last board meeting, we confirmed commitments for investments from the Lucio Tan group amounting to some $250 Million dollars to be poured into the acquisition of up to 20 more aircraft to service both domestic and the expanding international operations. Improvements in technology and operational systems will also see serious fiscal investment. ” Java said.

“Our strength lies in growing our community markets, both domestically as well as regionally. In Singapore, we recently supported our expat Filipino community there at the 3rd Philippine Country Fair. Our rock bottom rate of SGD 30 one way was a hit among the Filipino professionals in that market.” added Java.

Last week, APX also launched expansion of its Bombardier Q400 serviced routes out of their Cebu headquarters. New flights from Cebu to Catarman, Naga and Ozamis were launched simultaneously last October 21.

As two more Airbus A320 aircraft are to be delivered by the end of November, APX will immediately put the birds to use for its direct flights out of Singapore to Cebu, where tourists can jump off directly to vacation spots such as Boracay, Surigao and other destinations serviced by APX’s Cebu inter-island network.

APX A320 Inaugural
Source = Airphil Express
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