Lufthansa is pleased to announce the appointment of Mr. Steffen Harbarth as the new Vice President for Lufthansa in Asia-Pacific, effective 1 April 2011. He will direct the airline’s regional headquarter based in Singapore.
In this new role, Mr. Harbarth will manage and direct the sales, marketing and airport operations for Lufthansa Asia-Pacific. He will report to Mr. Jens Bischof, who will become a member of the Lufthansa German Airlines Board, Sales and Revenue Management, also effective 1 April 2011.
Lufthansa is the leading European airline in the Asia-Pacific region and a founding member of Star Alliance.
Mr. Harbarth succeeds Mr. Uwe Mueller who was appointed the new Head of Sales for Lufthansa’s largest markets in Germany, Switzerland and Austria. Mr. Uwe Mueller has managed the airline’s sustainable growth in the region since 2003 playing a critical role in establishing Lufthansa as the leading European airline in the Asia-Pacific region with the largest network of European destinations originating from Asia-Pacific.
“We remain committed and intend to continue our successful growth in the Asia-Pacific. We will continue to invest in new services, products and innovations tailored for our Asian customers. Steffen’s wealth of experience in managing Lufthansa’s expanding network and growth at our Munich-hub will be a great asset for further strengthening Lufthansa in the Asian markets,” says Mr. Jens Bischof.
“Uwe has directed Lufthansa to strengthen its position as number 1 European carrier in the region and the first choice for our Asian customers. We are glad to benefit from his wealth of experience now in our European core markets,” adds Mr. Bischof.
Mr. Harbarth began his career at Lufthansa in 1996, working initially in Pricing Policy and then in Sales Development. In 1999, he moved to Paris as Head of Sales and Support Marketing for Western and Southern Europe. Two years later, he transferred to Zurich, where he was responsible for Lufthansa-sales in the Swiss market. In 2005, he returned to Frankfurt as Head of Yield Management and subsequently of Revenue Management for the long-haul markets. Most recently, he held the position of Head of Hub Development and Capacity Management at Lufthansa’s hub in Munich, Germany.
Mr. Harbarth graduated from the University of Applied Sciences in Munich with a Diploma in Business Management. He is married and has two daughters.
Source = Lufthansa