Passenger traffic reached an all time high in Phuket last year, with 3.5 million arrivals, up 22 percent from 2009.
2010 surpassed the 2007 passenger peak by 19 percent and even welcomed a hotel occupancy increase of four percent.
A C9 Hotelworks’ market research report found figures recovered throughout the year to hit the new high.
C9 Hotelworks managing director Bill Barnett attributed the growth to the city of Patong’s wildlife.
"Patong is experiencing wildfire growth and a transforming change is underway for the central entertainment district where projections show more than 50% of new hotel supply will be massed over the next five years," he said.
"This evolution will see a destination emerging within a destination for the growing price sensitive mass tourism market."
While Phuket’s government invested to develop and expand on Phuket’s tourism future with the production of 5,749 more rooms, Mr Barnett predicted shaky ground for the island.
"Supply outpaced demand for the first time in a decade which undermines market stability,” he said.“Key storylines for the year will be hotel transactions and increasingly vocal Phuket business owners and residents asking the poignant question – is more better?"
Source = e-Travel Blackboard: N.J