Unique and alternative stays take centre stage
Today Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, is honouring its accommodation partners that consistently deliver excellent guest experiences with a 2017 Guest Review Award. Based on over a phenomenal 140 million reviews, this year 549,937 properties in 218 countries honoured.
For the first time, apartments take the lead from hotels as the top-awarded accommodation type, making up 30 percent of the award-winning properties this year. In fact, four out of five of the top awarded accommodation types are something other than a traditional hotel: Apartments (165,876), Hotels (132,339), Guesthouses (63,697), Bed and breakfasts (55,833), and Holiday Homes (29,634).
This continuing interest in unique accommodation experiences is echoed by recent research that Booking.com conducted with 19,000 travellers across 26 countries, where one in three (33 percent) said that they would prefer to stay in a holiday rental over a hotel in 2017. In addition, one in five (21 percent) said that they would consider listing their own home on a travel accommodation site over the coming year. With 40 percent of travellers also wanting to stay in an accommodation type they’ve never experienced before in 2017, consumer demand and interest in a diverse range of accommodation options remains strong.
In Australia, 10,235 properties with an overall average guest review score of 8.9 received the award. The top countries receiving the most awards are Italy (81,603), France (33,500), the United States (30,502), Spain (29,598), Germany (25,969), Croatia (24,395), the UK (21,655), Poland (18,391), Russia (18,300), and Greece (17,361).
A selection of outstanding properties in Australia receiving a 2017 award
1. L’Auberge Noosa, Noosa Heads, QLD
2. Cloud Hill, Witta, QLD
3. Acheron Acres Riverside, Taggerty, VIC
4. The Bank B&B, West Wyalong, NSW
5. Driftaway on Dundas, Rye, VIC
6. Aireys Inlet Lighthouse Retreat, Aireys Inlet, VIC
7. Spicers Potts Point, Sydney, NSW
8. The Dudley Boutique Hotel, Daylesford
9. Northlakes Studio, Ballina, NSW
10. Bushy Lake Chalets, Margaret River, WA
“The more than 140 million reviews available on Booking.com are all real experiences shared by real customers. They not only help travellers to discover the stay that’s just right for them, but they also empower accommodation providers with real-time feedback that can truly have a positive impact on their business,” said Peter Verhoeven, Global Director of Partner Services at Booking.com. “With these awards, we congratulate, thank and honour a unique set of real hospitality heroes—our partners—who dedicate themselves to creating incredible guest experiences and cherished travel memories for travellers each and every day.”