Malaysian Airlines (MAS) has reported an increase in customers using self service since the launch of its re-designed website.
MAS commercial strategy executive vice president Amin Khan said the new site provided passengers with a virtual customer assistant making the online shopping experience simpler, The Star Online reported.
“This includes planning your travel at your convenience, giving you a destination guide for travel ideas and helping you complete your travel journey with other related services including hotel booking and car rental,” Mr Khan said.
The carrier’s head added that the website was built to create a sense of closeness between the airline and the customer and in turn expects to see a 70 percent growth in revenue.Mr Khan also hinted that the carrier’s mobile site could also undergo changes soon.
Source = e-Travel Blackboard: N.J