Philip Hancox appointed new General Manager Marketing
A new General Manager of Marketing and Communications has been appointed for Dreamworld and SkyPoint on the Gold Coast, both part of ASX Listed company Ardent Leisure (AAD).
Philip Hancox recently started in the role and is responsible for overseeing the marketing and communications direction for both businesses in the areas of brand strategy, direct and digital marketing, social media, partnerships and loyalty, public relations and internal communications.
As a member of the Executive Team, his role is to provide both businesses with a strategic marketing direction. In the short term the focus will be determining the brand direction for Dreamworld as it embarks on an exciting journey of new developments in rides and attractions.
Philip will oversee a team of 17 marketing and communications professionals based at the Dreamworld office in Coomera on the Gold Coast.
Philip is an award-winning marketing leader who has the depth and breadth of experience across multiple industries and markets. With 16 years’ experience in his field, he has worked for both advertising agencies and large retailers across Australia, New Zealand and the United Kingdom.
His most recent role was Commercial Manager (Youth & Adventure Travel) for Flight Centre Travel Group, where he started as a Marketing Manager in 2009.