The First Aloft Hotel in Southeast Asia Will Introduce Its New MICE Incentive Program Upon Opening In October 2011
Aloft Bangkok – Sukhumvit 11 unveiled the hotel’s first MICE Incentive Program in preparation for the October opening of this first Aloft hotel in Thailand and Southeast Asia.
Aloft Bangkok – Sukhumvit 11’s MICE Incentive Program’s fundamental goal is to inject a sense of fun back into business travel, whose hallmarks all too frequently are lacklustre accommodations and predictable facilities. Aloft Hotels strives to put a refreshing new spin on hospitality and on how business travellers meet. The incentive program aims to attract the new breed of business customers with creative packages and rewards designed for savvy, forward-thinking professionals.
“We are extremely excited to launch our MICE Incentive Program to reward the Meetings & Events Planners [today],” said Patcharee Bunma, Director of Sales and Marketing at Aloft Bangkok – Sukhumvit 11. “The incentive program is designed to attract group business from all market segments. It is also intended to engage new clients, create repeat customers and foster brand loyalty. Since the program offers both practicality and fun, it has something for everyone.”
Aloft Bangkok – Sukhumvit 11 is home to tactic, 265 square meters of sleek meeting space broken down into four separate rooms, each equipped with free wireless and state-of-the-art technology. Tactic will put an end to humdrum meetings, enabling companies to present with pizzazz and optimize idea generation.
Aloft Bangkok – Sukhumvit 11’s MICE Incentive Program includes the following:
Aloft ‘Love @ First Booked’ – This program rewards the organizer/company who confirms the first meeting/group reservation (contract and deposit required). The group must book a minimum of two nights stay with minimum of 10 paying rooms per night. The organizer/company will be rewarded with Aloft ‘Pink Pass’ featuring the following benefits:
Aloft ‘Like a Virgin’ – This program rewards the organizer/company whose event had the largest revenue spent within the first 6 months of the hotel’s opening. A minimum of 250,000 THB net is required. The Incentive Rewards for Meetings/Events Planners for this package is the Aloft ‘a-love card’ featuring the following benefits:
Source = Starwood Hotels & Resorts / Aloft Hotels