Jet Airways, India’s premier international airline enhanced its social media presence to the popular networking sites of LinkedIn and foursquare. These initiatives are part of the airline’s strategy to actively reach out to a larger cross section of guests and engage with them on a real time basis through these social media platforms.
Recently, Jet Airways became the first Indian operator, to have a presence on foursquare, a location-based mobile social networking application. Guests may create an account on foursquare and follow Jet Airways. This will allow guests to pick up interesting tips and offers from the airline at various locations such as airport lounges, counters, offices, etc using their mobile phones. Jet Airways also plans to leverage the foursquare platform by utilizing a wide set of tools such as virtual badges to engage and retain its guests.
In a similar initiative, Jet Airways has also created a Company page on the extremely popular LinkedIn, the world’s largest professional network with more than 90 million members in over 200 countries and territories. Jet Airways is the first airline in India to showcase its products on LinkedIn, keeping guests updated with the latest initiatives and additional services to enhance their travel experience. The LinkedIn initiative will help make the airline an integral part of our guests’ travel plans and also increase awareness among individuals who seek to experience its services. To connect with Jet Airways, guests may simply log in to their personal LinkedIn accounts and search for Jet Airways under the Companies tab.
Jet Airways has also achieved yet another milestone in the social media space with the addition of over one lakh fifty thousand fans on Facebook, which is arguably the largest and most influential social networking website in the world. This achievement is significant as it bypasses fan figures of some of the top carriers in India and globally, within the social media space. Incidentally, Jet Airways launched its Facebook community on January 19, 2010 with the intention of providing guests with real-time news updates about flight schedules, new guest programmes, route additions, services and special offers etc. Another objective was to engage members by asking them to share their experiences and inviting their suggestions.According to Sudheer Raghavan, Chief Commercial Officer, Jet Airways, “Jet Airways has been a pioneer in the Indian aviation sector in terms of recognizing and harnessing the power of social media. LinkedIn, foursquare and Facebook have revolutionized the social media space and this is evident from the rapidly growing member community for Jet Airways. Reaching the one lakh fifty-thousand fan milestone stands testimony to the success of our company’s initiatives in actively reaching out to and engaging a large section of our customers. We actively focus to gather valuable feedback from guests on their experience with Jet Airways and strive to address any concerns raised by them. Going forward, we will continue to engage more of our members and will expand our presence through other tools in the social media space.”
Source = Jet Airways