SA Tourism eyes MICE with new website

SAT’s new and improved business tourism sub-site

Underlining its commitment to the nation’s MICE market, South African Tourism (SAT) has announced the launch of its new business tourism website.

Dedicated to educating the MICE market on all aspects of business tourism in South Africa, the new website (, will include general information on the country, ‘Green’ meetings and venues, various incentives on offer for the corporate traveller, the latest news and SAT contact information.

“We have always been very focused on MICE particularly in the acquisition of international association congresses as well as corporate meetings and incentives,” SAT business tourism manager Australasia Eric Lewanavanua told e-Travel Blackboard.

“We feel that we have a fantastic MICE proposition and the link will share fantastic new experiences for meetings and incentive planners particularly when they are looking for the “WOW” factor.”

Speaking of South Africa’s increasingly popular status as a MICE destination, Mr Lewanavanua said that the country had “already secured over 200 meetings for 2011”, adding that SAT was committed to working with its South African partners to increase its share of the “meetings and incentive pie”.

“I devote this increased popularity as a combined initiative by SAT, our airline partners as well as our key stakeholders who are continuously waving the South African flag to ensure that we are part of the consideration set when it comes to meetings and incentives,” Mr Lewanavanua told e-Travel Blackboard.

Mr Lewanavanua also alluded to the success of the recent Meetings Africa conference which he described as “a fantastic platform” for key stakeholders to engage key clients.

SAT’s new business sub-site joins Judy Joy’s Journal, a recently launched initiative providing corporate tourism professionals with blogs and tips on how to persuade clients to choose South Africa as their next MICE destination.
Source = e-Travel Blackboard: M.H
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