Booking.com announces milestone of five million
With 30 percent of global travelers looking to experience alternative accommodation in 2018, Booking.com continues to grow this category to meet consumer demand Booking.com announced it has reached a milestone of five million reported listings in homes, apartments and other unique places to stay.
With more than five million reported listings in this category, Booking.com remains the global leader in providing consumers access to more accommodations – from traditional hotels to homes, villas, apartments and ryokans – than any other digital travel platform. In fact, the number of reported listings within this category on Booking.com has grown 27 percent compared to the previous year, growing faster than traditional options, such as hotels, motels and resorts.
According to recent research that Booking.com conducted in 2017 with more than 57,000 travelers across 30 markets, 30 percent said they want to stay in an apartment, aparthotel or condo in 2018, further evidence that consumer demand for accommodation beyond the hotel remains strong. In fact, in other research conducted by Booking.com in 2017 with 19,000 travelers in 26 countries, one in five (21 percent) said that they would consider listing their own home on a travel accommodation site over the coming year.
“We know that travelers are passionate about exploring a huge variety of different stay experiences, including everything from apartments to houseboats,” said Olivier Grémillon, Vice President at Booking.com, leading the business’ strategy in homes and apartments. “We’ve been pushing hard to add as many amazing homes and apartments to our platform as possible in order to guarantee that we’re providing the choice and diversity our customers crave. We’re definitely proud of this milestone and will continue to strengthen our leadership position in this space. No matter what type of experience our customers want, we aim to connect them with the unique stay that’s just right for them.”
All of the more than five million reported listings in homes, apartments and other unique places to stay on Booking.com, whether it’s an apartment in Chicago, a B&B in Tuscany or a villa in Bali, are instantly bookable, with no booking fees for customers, ever.