New mobile app to be launched at AIBTM 2011

A new mobile application, AIBTM Mobile, developed by award winning developer Sherpa Solutions, will be launched at AIBTM 2011. Trade buyers, Hosted Buyers and Exhibitors will be able to more effectively plan their time, which takes place from June 21 – 23, in Baltimore.

Available on iPhone, Android and Blackberry, AIBTM Mobile will enable trade buyers to access detailed information about exhibitors to help determine which ones are a priority to visit and also provide a show floor map guiding buyers to booths.

A unique feature of the application, developed specifically for AIBTM, allows Hosted Buyers to access instant information about their appointments, and enables them to keep track of all their exhibitor meetings – a valuable tool for the 2,000 Hosted Buyers attending AIBTM.

AIBTM Mobile will also help attendees navigate the show floor. It provides unique interactive floor plan, as well as ‘Way Finding’ capabilities. While onsite, attendees can enter their current location, pick the booth or event they want to get to and the app will show them the best way to get there.

The ‘Here and Now’ feature means users can enter their current location and the system presents them with a list of exhibitors, and includes all of the show specials within a specific radius.

In addition, the ‘Now’ aspect of the ‘Here and Now’ feature will provide users with a schedule of events, such as Education Programmes and seminars taking place at that specific moment in time, so they are always aware of the event itinerary.

Steve Knight, AIBTM Project Director comments: “We are delighted to be working with the award winning Sherpa Solutions, developing an app that will transform the way trade buyers and Hosted Buyers plan their participation at exhibitions. With over 3,000 meeting professionals in attendance, 2,000 of which will be individually qualified Hosted Buyers and over 640,000 meetings minutes generated at the event, it is paramount that we help trade buyers and Hosted Buyers efficiently plan their time at AIBTM.

Knight continues: “By giving buyers valuable exhibitor information and helping Hosted Buyers keep to their appointment schedule, AIBTM Mobile will provide the added value to help them make the most of their time on the show floor, drive business opportunities and maximize ROI for stakeholders.”

Exhibitors can also greatly benefit from the app to enhance their visibility and attract buyers. They can purchase various banners, Special Announcement Alerts or a ‘mobile showroom’ – a complete company description including show specials, photos, handouts, and brochures, which can be accessed by all app users, helping exhibitors attract visitors to their booths.

The app will be available 30 days before AIBTM, however the final schedule of Hosted Buyer appointments will be available closer to the show, to ensure the latest appointment information. It is also available for use after the show, up until the following event in 2012.

Jacques Racine, President and CEO of Sherpa RTLS Solutions inc., comments: “Following our selection as the recipient of the EIBTM World Wide Technology Watch Award in 2010, it is truly an honour to be contributing to the success of this first edition of AIBTM.”

Craig Moyes, AIBTM, Group Exhibition Director, Meetings and Events Portfolio, comments: “Our relationship with Sherpa Solutions goes back several years and they have continued to impress us with their innovative solutions and overall value proposition. We firmly believe that AIBTM Mobile will add significant value to Hosted Buyers, trade buyers, and exhibitors.

Source = AIBTM
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