German National Tourist Board launches Summer Cities campaign for 2019
The German National Tourist Board (GNTB) has announced its worldwide campaign for 2019 in addition to the recently introduced ‘100-years of Bauhaus’. Entitled ‘German Summer Cities’, the campaign will include pop-up events, digital and trade marketing and PR & social media activity in numerous source markets including Australia, using the hashtag #GermanSummerStories.
Petra Hedorfer, Chief Executive Office of the GNTB, explains: “As the market leader in urban and cultural travel, the GNTB operates a storytelling strategy across five core themes. For example ‘Urban City’ highlights big city culture, shopping; roof-top bars; for a ‘Romantic’ story, it’s all about fairy-tale small historic towns in rural areas, castles and parks.
The campaign will feature everything from museums and exhibitions, to industrial heritage, music and open-air events.
The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag.