Michael Goldsmith launches Magellan Marketing

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Michael Goldsmith launches Magellan Marketing

Tourism marketing veteran Michael Goldsmith, formerly vice president of marketing, Las Vegas Convention and Visitors Authority (LVCVA), announces the launch of Magellan Marketing. The new venture specializes in destination marketing and management, sports and special event marketing, international business development, strategic counsel, digital marketing, publicity and media relations.

“Over the years, I’ve been incredibly fortunate to work with not only the world’s most successful travel brands, but also many of the most innovative and strategic professionals in the tourism marketing industry,” said Goldsmith. “Together with this team of partners, I will leverage our past successes into achieving our clients’ brand development and marketing goals.”

Goldsmith brings more than three decades of travel marketing expertise to Magellan Marketing. During his 18-year tenure at the LVCVA, he occupied numerous roles, including oversight of the organization’s 15 international representative offices and three domestic regional offices, air service development, international sales, international public relations, digital engagement, sports marketing and special events and convention and leisure sales. In addition, Goldsmith remained active in many travel industry organizations, serving on the International Board of Directors for the Pacific Asia Travel Association, the Global Development Committee for Brand USA and the Global Leadership Committee for Destinations International.

Featured as a speaker and panelist at numerous international travel conferences, Goldsmith has presented on a variety of emerging travel trends and topics, including:

The Role of Local Experiences in Destination Marketing
Image Crisis in Tourism Destinations: Las Vegas and 1 October
Client Meet Destination: The Secrets to Travel Matchmaking
Reaching Global Audiences through Digital Content Platforms
Sub-National Tourism in China and the United States
Tourism Marketing in Gaming Destinations

Prior to joining the LVCVA, Goldsmith gained operations, sales and management experience while occupying positions at recognizable travel and hospitality brands such as the Boulders Resort, America West Airlines, Riviera Hotel and Casino and The Mirage. From there, he was recruited by the Aladdin to be a part of the core pre-opening team responsible for introducing the gaming, retail and entertainment resort complex to the Las Vegas Strip.

For more information about Magellan Marketing, visit MagellanUnlimited.com or follow on Twitter @MagellanAgency and Instagram @MagellanMarketing.

Source = Magellan Marketing
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