VisitCanberra appoints offshore representative
VisitCanberra welcomes Jacqueline Lee to the role of Business Development Manager for Singapore, Malaysia and India markets.
Based in the Tourism Australia office in Singapore, Ms Lee will drive and deliver the organisation’s international trade activities within Singapore, Malaysia and India. Ms Lee has an extensive career in the travel and trade industry, previously working for the Northern Territory and Tasmania and has delivered sales missions for Visit Victoria, Destination New South Wales and VisitCanberra.
Australia’s capital, Canberra, and the Australian Capital Territory (ACT) region has seen significant year on year growth in leisure visitation from Singapore, Malaysia and India – data from the most recent International Visitors Survey showed an 18.8% increase in visitors from Singapore, a 55.3% growth from India and 10.7% from Malaysia.
Tourism Research Australia data for the year ending September 2018 shows 2,792,000 Australian and 249,418 overnight international visitors came to the capital. Percentage increases were 3.1 and 9.4 per cent respectively.
Both Singapore Airlines and Qatar Airways fly to and from Canberra Airport, with other domestic airlines providing international connections.
Ms Lee will support the Canberra based team, providing market insights and local market knowledge to support tailoring VisitCanberra messages to these markets.
Since her appointment, Jacqueline has represented VisitCanberra at Tourism Australia tradeshow and events in Hong Kong, Singapore and Malaysia and will be attending Australian Tourism Exchange in Perth next month.
For more information contact Maisi Ahuja, VisitCanberra’s Senior Manager, International Partnerships at Manasi.Ahuja@act.gov.au