2011 Pow Wow host city, San Francisco, cemented their position as the hostess with the mostest when they brought a taste of their city to LA last week.
The Golden Gate Bridge took pride of place at the J.W. Marriott Palladium Ballroom alongside go go dancers, a drag queen and cocktails galore as delegates carved up the dance floor well into the early hours of the morning.
Having announced the many events lined up for 2012-13 in the city, at a press conference earlier in the day, the San Francisco Travel Association party was the hot ticket in a week of lavish events at Pow Wow.
President and CEO of the San Francisco Travel Association, Joe D’Alessandro, also shared the city’s strong economic growth for 2011 with USD$8.5 billion in direct spending recorded for the year and 40 per cent of all visitors arriving from international destinations.
Leading international markets are currently the United Kingdom, Germany, Australia and France with the six per cent total growth at SFO in the last year attributed to the record numbers visiting the city.
Visitors from France are expected to increase with the launch of a new international airline, XL Airways, flying into SFO from 25 May 2012 and offering twice weekly services to and from France.
The new cruise terminal is also expected to play its part in increased visitor numbers to San Francisco with the ability to port the largest ships in the world, Oasis and Allure of the Seas once completed.
The segment has already seen 35 per cent growth in the past two years.
Mr D’Alessandro praised the efforts of Brand USA and expressed the city’s support for the new comprehensive body that has been formed to promote travel to North America.
Source = e-Travel Blackboard: N.A