MSC Cruises has affirmed their commitment to the North American market in an announcement at Cruise3Sixty this week that will see new build MSC Divina home ported in Miami from the end of November 2013 until May 2014.
Dubbed ‘Diva Watch’, MSC president & CEO Rick Sasso promises that there will be more ships in North America and told media at the Fort Lauderdale conference that the move is the next phase for what he believes is the "fastest growing cruise brand in the history of cruising."
"MSC Cruises will be much more visible and much more seen when we bring this Diva to Miami," Mr Sasso said.
Having received tenders from several cruise ports in North America, Mr Sasso remarked that Port Miami was the most suitable on a variety of factors including security, safety, location to airport and their ability to offer weekend availability.
“We’ve always looked at MSC as a partner in our state of Florida…but this is a dream come true,” Port Miami port director Bill Johnson said.
Mr Sasso believes that it is the quality and level of pampering offered by MSC that will separate Divina from other ships sailing out of Miami and expects 20 per cent of her passengers to remain international.
Hinting that another ship will home port in North America soon after MSC Divina, Mr Sasso also hinted at a deployment to Australia.
“We will be coming to Australia. I can’t tell you when but it will definitely happen,” Mr Sasso told e-Travel Blackboard exclusively.
“Lynne Clarke and the team down there are doing a great job and it is definitely on the cards.”
Source = e-Travel Blackboard: N.A