Remembering Rama

It is with great sadness that the Asia Cruise Association announces the passing of its founding Chairman Rama Rebbapragada yesterday. A cruise industry veteran, Rama was instrumental in the formation of the Asia Cruise Association, took on the chairmanship and dedicated himself to leading the association in the promotion and growth of the industry in Asia. He served from January 2010 to June 2012 and his passion was apparent in the way he championed working together as an industry with other cruise lines on a range of issues such as building greater consumer and trade awareness for cruising through travel agent training and working with government agencies to develop a cruise-friendly environment in Asia. Kevin Leong, recently appointed by Rama as General Manager of the ACA after a long career with the Singapore Tourism Board, said “I had known Rama when he was first sent to Singapore to start the Royal Caribbean Asia office. His dynamism was infectious and when he started up the ACA, I knew that Asia will become the next big cruise region sooner than later. We mourn his passing but we will continue his legacy and turn his dreams into reality.” Commented Trey Hickey, Vice President International Sales & Marketing for Princess Cruises and Cunard Line , “Rama touched the lives of so many across the world; he kindly brought me into the
industry 15 years ago and has served as my mentor ever since. Rama will continue to be an inspiration to all of us and will be missed".

Mr Rebbapragada was also Associate Vice President, International Consumer Outreach & Business Development of Royal Caribbean Cruises Ltd since 1983. Previously he was Regional Vice President, International and was responsible for business development in Asia, Latin America, Europe, Middle East and Africa. He was based in Singapore from 2007 to 2009, where he led the company’s entry into the Asia Pacific, opening its regional headquarters in Singapore, its first Representative Offices in Shanghai, followed by Beijing and Guangzhou and its first Office in Sydney.

ACA is Asia’s largest cruise association dedicated to the promotion and growth of the cruise industry in Asia. To join its mission in promoting the commercial and professional development of cruise industry, ACA invites all cruise industry stakeholders to join the Association as members. Its ordinary membership is for firms or corporations that operate cruise lines in the Asia region, and its associate membership is for businesses or corporations such as tourism boards, ground handlers, ship chandlers and suppliers, ship services and repair, port authorities, port agents, and travel agents.
Source = Asia Cruise Association
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