Canberra’s Human Brochure a social media frenzy

  Sharing their experiences in Canberra as part of the Human Brochure

Canberra’s world-first advocacy campaign ‘The Human Brochure’ has seen 250 people tweet, post and share their experiences in the Australian Capital city to an audience of approximately 4.2 million.

For 250 lucky ‘Humans’ the weekend in Canberra was a social media frenzy with 4000 tweets, 1000 Facebook posts, numerous Instagram pictures and Foursquare check-ins.

The Human Brochure campaign will bring 500 social media savvy Australians to Canberra for a free ultimate weekend getaway with the condition being attendees had to share their experiences via social media.  

Last weekend saw the first half of the group of Humans take on Canberra, resulting in an onslaught of #HumanBrochure across all social media channels.

The hash tag trended in the top five for most of the weekend, beating the Windows 8 launch, Halloween and for a short time, even Justin Beiber.

Australian Capital Tourism director Ian Hill said the campaign that was designed to broaden the appeal of the ACT on the weekend was a big success.

“Whether they were an adventurer pedalling up and down Mt Stromlo, a foodie enjoying their seven-course degustation menu, one of the arts and culture group gathering in the gallery or one of our fun families that met Lauren Jackson at the AIS, everyone had a great story to tell and a fabulous experience in Canberra”.

The next group of 250 Humans will visit Canberra in February next year.

For more information, visit

Source = e-Travel Blackboard: K.W.
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