MSC Preziosa, soon to be christened by screen legend Sophia Loren will be accompanied by two eye-catching bridesmaids for its highly-anticipated official naming in the Italian port of Genoa on March 23.
In the wings for the much-awaited evening will be sister ships the MSC Splendida and MSC Opera adding much colour and excitement to the gala event of 2013.
And to make sure the spotlight is truly on the new addition to the MSC Cruises’ fleet a “flash mob”is planned, where all passengers onboard MSC Splendida and MSC Opera are given lamps with instructions on what roles each will play during the ceremony, weather permitted.
This spectacular sound and light show will be filmed by MSC Cruises, to be seen by the international guests attending the MSC Preziosa christening, and later launched through different channels of communication, from Facebook, where the cruise line has a worldwide following of more than one million, to YouTube and the website.
Current highlights on these sites include the new Mediterranean Moments TV commercial which follows a day on board an MSC cruise with a focus on four of the company’s key values – discovering, savouring, relaxing and socialising.
At the crux of each scene, time appears to slow down to emphasise the particular moment being enjoyed, reinforcing MSC Cruises’ unique philosophy- that life should be measured in moments, not minutes.
Viewers can also go behind the scenes of the new commercial with The Making-Of, and discover more about the MSC Cruises philosophy through the company’s brand manifesto.
To view more, tap onto: www.youtube.com/msccruises and select Australia or New ZealandIn the meantime, seven-night Mediterranean cruises aboard the newly launched MSC Preziosa will be on sale from at $679 per person, twin share – less than $100 per guest per day.
Source = MSC Cruises