Bali’s strategy to save tourism


New master plan developed to combat complaints.

Bali’s provincial administration plans to launch a new master plan to combat challenges and complaints faced by the current tourism development scheme.

The master plan would be based on a blueprint of four key pillars, will cover short, medium and long-term tourism development programs and adhere to all government decrees and bylaws, the Jakarta Post reported.

The four pillars cover destination development, promotion, the tourism industry and human resource development.

“The bottom line is to create Bali as a quality tourist destination – inside and outside,” Bali province tourism office head Ida Bagus Kade Subhiksu said.

Complaints from visitors and international tourism institutions include a lack of infrastructure, security issues, connectivity and garbage management.

Bali’s Ngurah Rai International Airport in Tuban received a US$211 million upgrade but this is considered only a short-term solution to looming infrastructure troubles facing the island.

“It is predicted that the number of passengers using the airport’s services will rocket in the coming years, while at that time, Ngurah Rai will no longer be able to accommodate the rising demands,” Mr Subhiksu said.

“Air transportation plying the European and American routes is still out of reach… we rely on tourists coming from the Asia-Pacific region.”

Asia-Pacific travellers monopolised Balinese tourism, snatching almost 60 percent of the 2.12 million foreign visitors to Bali during the first nine months of 2012.

The Badung and Gianyar regencies and Denpasar mayoralty plan to issue new tourism strategies based upon the proposed provincial tourism blueprints.

Source = e-Travel Blackboard: P.T
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