Malaysia Convention & Exhibition Bureau (MyCEB) targets to attract more industry partners into the Programme to boost the nation’s business events industry
The Malaysia Convention & Exhibition Bureau (MyCEB) successfully gathered local business events industry players during a fruitful networking session. As part of the Bureau’s efforts of elevating the country’s business events industry, the Industry Partner Programme (IPP) Networking Session (the Networking Session) aims to further strengthen Malaysia’s competitive position in the global business tourism market.
“The IPP was first launched in 2011. Since then, we have recruited 237 partners which vary from across sectors. These sectors include hospitality, event planners, destination management companies, conventions centres and venue owners,” said Zulkefli Hj Sharif, CEO of MyCEB. “The main objective of IPP is to provide business opportunities for partners that will ultimately increase Malaysia’s success rate in securing international business events. The Networking Session creates a platform to bring industry partners and players alike together to share knowledge and expertise; and to further enhance the quality of our services in order to compete internationally,” he continued.
This year, MyCEB is targeting to recruit 70 or more industry partners under the IPP. Amongst the advantages of the IPP is access to sales leads and business referrals, professional development opportunities through MyCEB’s training sessions, product development programmes and business opportunities through cooperative platforms under the destination umbrella. Companies can also expect to enhance their profile and gain privy to vital market intelligence. IPP’s wide range of sales and marketing initiatives help to propel local companies into the lucrative international business tourism market.
Amongst the activities that were conducted during the Networking Session include a Table Top Session, a talk on Industry Update and Overview and an interesting demonstration of a teambuilding service that could be adapted and considered as a new product by all industry players.
The Networking Session also witnessed for the first time the unveiling of IPP’s logo. Zulkefli elaborates, “The IPP logo represents an identity for the Programme by itself. It also indicates our higher and even more aggressive commitment to connect with our partners. Proactive engagement is most crucial as industry partners play a very important role in contributing to the growth of the country’s business events industry. ”
MyCEB aims to continuously lead the way in championing Malaysia’s business tourism sector through its Networking Session and other innovative programmes. This is in line with its mission under the Economic Transformation Programme (ETP) which is to grow business tourism arrivals from 5 percent to 8 percent of the overall tourist arrivals; which translates to an increase from 1.2 million (2009) to 2.9 million by year 2020, and position the country as one of the Top 5 destinations in Asia Pacific for international meetings.
The Industry Partner Programme is opened to Malaysia-based business tourism product and service providers including venue and accommodation providers, conference and event management companies, transport operators, tour and leisure companies as well as industry associations.
Source = MyCEB