Tourism to reap benefits of Ellen’s visit: TTF

  Ellen’s trip to have a lasting impression of Australia’s tourism industry. Image: Twitter- MoGoSheeks99

Her trip to Australia may have only lasted six days, but Ellen’s visit to Australia is set to boost the country’s tourism over the coming years, according to Tourism & Transport Forum (TTF) acting chief executive Trent Zimmerman.

Arriving in Sydney from Los Angeles on 22 March 2013 as part of a Swisse Wellness and Qantas initiative, Ellen spent six days filming various segments for her TV show, which is expected to reach up to 16 million people in 23 countries.

Although the visit lasted less than week, Mr Zimmerman said her visit will be a bonus for tourism, with exposure creating enormous value.

“It’s worth far more than paid advertising,” he said.

"It's an audience which trusts her endorsement – primarily educated women who are doing well who strongly influence their families' travel decisions.”

Ellen is the second TV talk show host to bring her show over to Australia, with Oprah making headlines during her 2011 visit.

Think Ellen’s visit will be a great coup for tourism? 

Source = e-Travel Blackboard: N.J.
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