Canberra cultural trio to be promoted internationally
The inclusion of three of Canberra’s cultural attractions in a new collective to be marketed as part of Tourism Australia’s Signature Experiences of Australia program will assist in the positioning of Australia’s capital as a key cultural destination internationally.
Australian Parliament House, the Australian War Memorial and the National Gallery of Australia are among 16 iconic cultural attractions that have created 22 experiences across Australia that will all offer premium experiences targeting the high yielding traveller.
Parliament House’s $250 experience will see visitors guided through the art and furniture collections and invited to lunch like a dignitary, while the Australian War Memorial will take visitors on a personalised tour and behind-the-scenes exploration of the unique collection of letters, maps, photographs and diaries ($300). The National Gallery of Australia’s $2500 exclusive after-hours tour of iconic works in the national collection is followed by an unforgettable degustation dinner.
Canberra is experiencing record high international visitation with Tourism Research Australia’s year ending December 2018 showing 251,638 international overnight visitors came to the capital in the past year. These visitors grew international overnight expenditure to a new record of $686 million – representing a growth of 24.7 per cent.
Tourism Australia’s Signature Experiences of Australia collectives have been developed to package and promote outstanding Australian tourism experiences that offer diversity, transformation and engagement with a variety of niche and special interest areas for international visitors to Australia.