Virgin Australia Partners Abacus as its Preferred Distribution Partner

Virgin Australia (DJ) has inked a landmark partnership with Abacus International, Asia’s leading provider of travel solutions and services as its preferred distribution partner. This will allow Virgin Australia to leverage and promote Abacus as its preferred global distribution system (GDS) through joint sales and marketing activities throughout Asia.

As part of the agreement, Virgin Australia has also upgraded its connectivity with Abacus, thus tapping into Abacus’ highly productive network of travel agents to drive new revenue and higher yield. Abacus agents will now have full access to Virgin Australia’s fares and inventory so that customers can now conveniently book Virgin Australia as well as its interline and code-share partners including Singapore Airlines on Abacus channels.

“The agreement with Virgin Australia is an excellent match for Abacus, whereby we will connect our extensive Asia Pacific network with Virgin’s wide range of Australian and Pacific destinations.  We are committed to strengthen our position in the region and deliver additional value to our customers,” said Mr Ho Hoong Mau, Division Head, Airline Distribution, of Abacus International.

“We are extremely proud to be recognised as the preferred GDS partner of Virgin Australia, and look forward to extending the partnership to the rest of the Virgin Australia Group of Airlines including V Australia in the near future. It is definitely the start of a rewarding long-term relationship for both sides and we will seek to make immediate contributions to Virgin Australia’s integrated alliance with Singapore Airlines. Overall, customers stand to benefit as they can tap Abacus’ leading network of agencies to book Virgin Australia’s expanded network of destinations and seamless connections,” said Mr Ho.

“Choosing the right partner for the region is instrumental to underpinning the expansion and growth plans of our growing international alliance network, and that is why we chose Abacus,” said Mr Justin Montgomery, General Manager – Sales, Virgin Australia group of airlines.

Source = Virgin Australia & Abacus International
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