W Hotels worldwide debuts W Bangkok, unveiling a ‘hidden gem’ in the heart of the city


Set in the Vibrant Central Business District, W Bangkok Introduces Cutting-edge Design,
Dynamic Energy, and Whatever/Whenever Service to the Bustling Thai Capital

“W Bangkok is certain to become an iconic landmark, a true reflection of Bangkok’s East-meets-West heritage in a transforming modern city,” said Stephen Ho, President, Asia Pacific, Starwood Hotels & Resorts Worldwide, Inc. “With its vision to provide what’s new and next, W Bangkok will set a new scene in Bangkok, adding a new destination and more reasons to visit this dynamic city.”

W Bangkok is Thailand’s first urban W Hotel, following the 2010 opening of W Retreat & Spa Koh Samui. The hotel marks the 44th W Hotel globally and the eighth W Hotel in the Asia Pacific region.

“Bangkok is a global hub for jetsetters, business people, fashionistas, and more. W Bangkok is a perfect match with this energetic city and the colorful vibrancy of its people and rich culture, adding to the beauty of the mix between old and new,” said Chris Delaney, Chairman of Golden Land Plc. Ltd. “The opening of W Bangkok marks a new era of hospitality in the Thai capital, taking the industry to new heights of luxury, entertainment, and service.”

Unveiling the City’s Hidden Gem
W Bangkok combines a 31-floor contemporary glass tower with a century-old, European-inspired building that formerly housed the Russian Embassy and will reopen in the spring of 2013. A team of local and international designers and architects, including Palmer & Turner Architects, Soda Thailand and New York’s Avroko, developed a striking design that captures the traditional and modern elements of Bangkok.

The base of the new, modern hotel tower has been designed as a theatrical backdrop to the historic building, including vibrant illumination that changes from day to night. The interiors of the hotel evoke the colorful, sparkling glass tiles commonly found in Thai temples and palaces, while Thai-inspired installations add a layer of mystery and reveal throughout the hotel. A large-scale spiral staircase connects the W Lounge (the W brand’s reinterpretation of the traditional hotel lobby) to the hotel’s Great Room (the W brand’s interpretation of the ballroom), with a floor to ceiling light installation covered in glossy, jewel-encrusted materials as the centerpiece. Collecting and amplifying rays of light, the installation represents the collision of Bangkok’s modern skyline, ancient temples and shimmering bijous.

W Bangkok houses 407 guestrooms and suites in the two distinct buildings, including ten Marvelous Suites, four Duplex Suites, a Wow Suite and the W brand’s signature Extreme Wow Suite. Guestrooms have been designed in gold, blue or magenta jewel tones by floor, with a high contrast of ambient and direct lighting, colored glass panels and accessories to create mystique and illumination. Each guestroom has been fitted with custom designed chrome furniture, padded platform beds, and state-of-the-art in-room technology, including high-speed wired and wireless Internet access; flat-screen 40-inch LED televisions; and jack pack stations with a sound bar system and docking station for audio and video players. 

A New Scene Sets the Scene in Bangkok
W Bangkok offers a new scene in the city through the signature bars and destination restaurants found throughout the hotel.  The W Lounge serves creative cocktails by a team of mixologists, who have redefined the classics and also brought in special recipes originally created at W Hotels from Los Angeles to London, Paris to Hong Kong.  

Located on the ground floor and within the W Lounge, WOOBAR™  provides the perfect venue to mix and mingle with guests and locals alike.  WOOBAR™ offers light snacks, such as Shucked Oysters and Caviar by Kaviari and Manchego Sweetcorn Balls, which are perfectly paired with artesian cocktails. At sunset,  WOOBAR™  provides a vibrant backdrop for the lineup of energetic DJs spinning original beats and dance-worthy tracks. Secluded, semi-private areas are available for intimate occasions and private celebrations.

Located on the second floor, the hotel’s modern signature bistro restaurant combines exciting and uncomplicated flavors with enticing presentation. The dramatically illuminated restaurant features an interactive experience with an open kitchen catering to a range of tastes from around the region. An extension of the restaurant is a contemporary casual eatery, offering international drinks and house-made small bites from fine chocolates to sandwiches and quiches.  For more relaxing moments, the sixth floor WET DECK offers a poolside spot to socialize, sip and nibble under Bangkok’s sultry sky.

W Bangkok offers more than 1000 square meters of meeting and event space, featuring seven meeting rooms and a stunning outdoor space outfitted with adaptable conference furniture and state-of-the-art audio/visual equipment. The hotel’s one-of-a-kind 425-square-meter theater-style Great Room boasts nine-meter ceilings outfitted with shades of LED lighting for sparkling and electrifying occasions.

In addition to offering the W brand’s signature Whatever/Whenever® service philosophy, W Bangkok also features a state-of-the-art fitness center, AWAY Spa™, WIRED Business Center and W Hotels The Store.


Source = W Hotels Worldwide
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