|Whales Hervey Bay. Image: Fraser Coast Tourism|
A collection of South East Queensland’s leading tourism bodies has announced their joining forces to promote what they described at a launch this week at Australian Tourism Exchange, as a world class eco-destination to be called Australia’s Nature Coast
Sunshine Coast Destination Ltd (SCDL) is working in partnership with Tourism Fraser Coast Tourism Noosa, Gympie Cooloola Tourism, the Great Sandy Biosphere and the Noosa Biosphere to create a strategy aimed at breaking down barriers and increasing visitor numbers across all partnering destinations.
Tourism Australia managing director Andrew McEvoy launching Australia’s Nature Coast said the innovative partnership approach was something for which the region’s tourism leaders deserved credit, adding, “From our own recent research, we know that Australia’s biggest strength is its world class nature, well regarded from all markets and core to our global tourism offering”.
Chair of Australia’s Nature Coast and the Great Sandy Biosphere Dr Evelyne Meier said that it makes sense to combine resources to create a world-class eco-destination that showcases our region’s natural beauty and impresses upon visitors the need to live more sustainably, with sustainable economic development also a function of a Biosphere and ecotourism having the potential to add significantly to the region’s economy.
Australia’s Nature Coast brings together the only two adjoining biospheres in the world, the Noosa Biosphere and the Great Sandy Biosphere, joining the coastal and hinterland lifestyles of the Fraser, Cooloola, Noosa and Sunshine Coasts, World Heritage Listed Fraser Island, Noosa’s National Park and café culture, with the “Home of the Humpbacks” Hervey Bay plus world class dining, accommodation, adventure experiences and more.
e-Travel Blackboard was on location to report from Australian Tourism Exchange 2013, brought to you by Hilton Sydney.